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27 Benjamin Moore paint colours in real houses
While Benjamin Moore paint colours may be relatively new to the UK market, having only become available here in 2015, the company's roots go back to the 19th century, when Irish-born American emigré Benjamin Moore and his brother William set up selling “Moore's Prepared Calsom Finish” on a $2,000 investment. Fast forward to 1889 and Benjamin Moore the company was born, going from strength to strength as a go-to paint brand in the ensuing years.
Now, they are very well established as one of the top paint companies in the US, favoured by interior designers and decorators for their strong, lasting pigments and easy-to-paint formulation. Their colours are best described as cool, calm and collected with more breezy blues and creamy neutrals than perhaps you'd find at Farrow & Ball. Indeed, for 2025 they are proclaiming “hushed hues” as the incoming colours we'll all be wanting, spotlighting the earthy plum-toned brown, ‘Cinnamon Slate’ from their collection as the colour of the year.
In the UK, the market favourites tend towards their neutrals (look at the warm white of ‘Swiss Coffee’ and the ever appealing ‘Revere Pewter’ which expertly bridges cool and warm tones) but ‘Hale Navy’ and ‘Aegean Teal’ are also in the top 10. While neutrals may be what they've become known for in their relative infancy to the market here, you need only scroll down to see how brilliant their bolder colours are and gather some inspiration for how to use them in your own house.