A trend forecaster's overhaul of a pretty flint-fronted house on the south coast

Returning to the UK from New York, trend forecaster Samantha Palmer bought her perfect home on the south coast, a flint-fronted cottage where she has installed quiet, contemporary interiors informed by her time designing accessories for Ralph Lauren
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Owen Gale
Owen Gale

Both Sam and Adam work in visually busy jobs, so for the interior they wanted something light and fairly minimal in a palette of natural materials, including stone, leather, wood and seagrass. ‘Hell for us would be living in a colourful, highly patterned environment.’ Sam was particularly influenced by American interior designer Gil Schaefer. ‘I love that “American” look. It always appears so effortless, timeless and comfortable. There’s nothing too contrived or try-hard or trendy. There’s an “ease” that is very difficult to achieve, but which I found hugely inspiring during our renovations.’

Sam’s technique for creating schemes was informed by her time designing accessories for Ralph Lauren. ‘So much work goes into the concept. We would pull hundreds of images on a specific theme, and that’s a habit I haven’t been able to get out of. So when designing the house I did the same, but with things like panelled walls, Victorian staircases and arched showers. That is how my Instagram started, as an evolving mood board of these images. What that level of research does is really hone down the details. So I knew exactly how I wanted the new timber windows to look, including the hardware pieces, the finish, the sash cord (with red flecks) - that level of granular detail is something I’m always tinkering with. Those details, in my opinion, make the design - and even if nobody else cares about them, they are deeply important to me!’

Obviously, this isn’t a quick process, but it produces a compelling Instagram feed, and more importantly a characterful and beautiful home.