How Alice Palmer turned her creative hand to every corner of her joyful London house
Alice Palmer is a woman of considerable confidence. Undertakings that might make other people blanch, such as designing an extension for her house with no help from an architect, or setting up a homewares business from scratch as a one-man band, she breezes through with no apparent hesitation. Her house in north-west London, where she lives with her husband and three children, is a showcase for these plucky projects, a joyful, colourful space decked out in her distinctive designs.
Alice and her family bought the 1930s terrace five years ago, in the full knowledge that they had a project on their hands. The previous owner had embarked on a renovation and gutted the interiors, but it had stalled when they ran out of money. But there were plenty of advantages to work with. “I love the proportions of these 1930s houses,” says Alice. “You always think you want a Victorian house but actually the houses of this period are more generous; they have wider rooms and seem to be filled with light.”
As in most terraced houses, there were obvious directions to go in; the back of the house was ripe for a kitchen extension, and the loft could be developed to create a generous space for a master bedroom and bathroom. Alice had a certain level of confidence in renovations, having already undertaken a loft conversion at their previous flat in North Kensington, but it’s still rather remarkable that she decided to design everything herself and see it through with the builders, while she was pregnant with her first child, no less. “I wanted the flexibility of being able to make the decisions myself,” she explains. “We worked with an architect on our flat, and it would annoy me when they made decisions that we didn’t know about. With this house it was just me and the builder working it all out onsite.”
Although the essentials of the structural rearrangement – the rear extension and the loft conversion – were fairly typical, Alice was determined that the house wouldn’t end up looking just like everybody else’s. Eschewing the ubiquitous Crittall doors in her kitchen, she designed elegant wooden sash windows and french doors to open onto the garden. In her bedroom, she wanted floor to ceiling windows looking over the garden, but avoided the usual french doors and juliet balcony with a glorious expanse of paned windows.
If you needed any further convincing of Alice’s intrepidity, her next project was to set up a business during lockdown, when she was pregnant with her third child. Fuelled by frustration in finding the kind of lampshades she wanted, she simply set about making her own. “I had been obsessed with decoration for a long time, but I had no experience whatsoever,” she says cheerfully. Nonetheless, her bold striped shades with their informal pleats and frills have become an instant hit, immediately recognisable in stylish homes everywhere. “When people started actually buying them, I wasn’t really prepared,” she admits. Later on in 2020, therefore, she hired a seamstress, and has since expanded into cushions and valances, alongside a selection of Moroccan lamp bases and rugs. The red and white stripes that are her signature have been joined by embroidered fabrics and block-printed patterns, which work together to form a fresh and playful style.
Alice’s buoyant aesthetic and brisk approach to DIY are evident throughout the house. There are elements of the English country house style at work of course, but joined by plenty of vibrant inspiration from travels in Morocco, India and the Caribbean, a good deal of inherited and vintage furniture, and some stylish new purchases such as the striking BGFG wall hanging in the sitting room. A palette of yellow, green and terracotta pink prevails, with plenty of bold stripes in her own lampshades and cushions, which create a recurring theme throughout the house. She is enthusiastic with a paintbrush, lime-washing the ceiling of her kitchen to match the characterful raw plaster walls, painting patterns on her children’s walls, and adding colour in every possible context, from woodwork to ceilings. “I think it’s madness that everyone is expected to have white ceilings,” she remarks. “Using colour there can actually make rooms feel bigger, although everyone says the opposite.”
Alice’s favourite things in the house are all handmade, and include splatterware tiles in her bathroom, which she made when she couldn’t find the exact earthy look she wanted, and the graceful canopy over her bed, which she made with a friend, stapling the fabric onto a simple wooden frame. Her hand-block-printed textiles make appearances throughout, from the sofa in the sitting room to the valances on the beds. Designing everything yourself is certainly one way to make a house feel unique and coherent – if only we could all do the same.